Feel like something’s off in the company, but no one can quite put their finger on it?

That’s because everyone inside has already adapted — to the chaos, the firefighting, the indecision.
From the outside, everything looks fine: the KPIs line up, the LinkedIn profile sparkles.
But you know the business is stuck.

It’s not the market that’s the problem.
It’s how decisions are being made.

Strategy? Sure. But without execution, it’s just another PowerPoint for the board.
You don’t need another slick deck from a consultancy.
You need someone to pop the bubble of internal comfort.
Someone who’ll tell you the truth — before the market does.

We get inside. We speak to your people.
We diagnose tensions that don’t show up in spreadsheets.
And we fix what’s broken — from roles, to processes, to real leadership.

Because sometimes the biggest risk to a company…
is that it’s still functioning. Just.

Discretion is the true currency of success.

Trust is at the core of how we work. We don’t publish client names or detailed case studies — not because we lack results, but because real impact happens off the radar. The scope of work, barriers removed, and advantages uncovered are part of our clients’ competitive edge — not insight for their competitors. We operate so that the competition doesn’t see it coming — they just feel the shift.

Launch what matters. Win where it counts.

Where we thrive
mid size trap
Mid-size company trap


The mid-size trap is when a company grows enough to face big challenges, but lacks the scale and resources to compete with the big players.

Product lauches
Product lauches


Launching a product is not just about putting it on the shelf – it’s about finding the right market, message, and moment.

Strategies
NPD assist
Exec renewal
Circulars

We focus on sales development – for both companies and individual products. We help companies break out of the "mid-size trap," launch products across European markets (with a focus on Central & Eastern Europe and Scandinavia), design and assess marketing and sales strategies, map or generate market demand, and define each product’s unique selling proposition (USP).

Everything we do is grounded in respect for our clients’ businesses – because money loves discretion.

about us PIENNA CONSULTING
Radosław Florczak

I guide companies through the process of building sales and marketing structures that enable sustainable and scalable growth.
Specializing in cohesive commercial systems and brand launches across competitive European markets.
Strategic and data-driven in approach, focused on identifying and removing the barriers that limit performance and expansion.

The brands stay private.
The sectors? Hard to miss. 
Scroll down to see who we’ve helped
— without saying a word.

Where we thrive — no need to search,
simply pick the area that matters most to you.

Mid-size company trap

Mid-size trap

Product lauching

sales and marketing strategy

Strategies

New Product Development

NPD assist.

Lidership renewal

circular economy

Circular economy

Not sure...




Launch what matters. Win where it counts.

Contacts

+48 501 140 799
PIENNA NEW EUROPE
/CONSULTING

Concept Tower
00-844 Warsaw
87 Grzybowska Street
Poland, EU
radek@pienna.eu

Our USP: