At the heart of our approach lies experience — strategic, creative, and executional. The team is led by Radosław Florczak, a marketing director with over 20 years of proven experience across European markets — spanning brand strategy, sales development, commercial team building, and business scaling across various models.
We have supported clients across a wide range of industries, delivering end-to-end work from strategic planning to hands-on execution. These include consumer electronics, finance, retail, FMCG, healthcare, as well as yachting and shipbuilding, meat processing, food manufacturing, CNC machining, cosmetics, insurance, banking and several other industrial sectors.
We do not operate with a fixed in-house structure. Instead, we assemble a tailored team of experts for each project — including strategists, marketers, designers, digital and media professionals — selected specifically to match the scope and complexity of the task. This model ensures agility, top-quality output and cost-efficiency.
Our work has spanned both B2B and B2C markets — from product strategy to customer communication. We have built marketing and sales departments from the ground up, developed effective go-to-market strategies for products, and led campaigns recognised in international industry awards.
Our strength lies in translating market data into sharp insights, and insights into strategies that drive results. We work across the full marketing process:
• Market mapping and validation
• Product and brand launches
• Digital strategy and performance marketing
• Trade and shopper marketing
• Brand positioning and storytelling
• Go-to-market and scalable growth strategies
We operate with full respect for client confidentiality — we do not publish names or project details that could be leveraged by competitors. Below are selected testimonials from partners that reflect Radosław Florczak’s working style and the outcomes of our collaborations.
Radek is one of the most positive people I know. His optimism and enthusiasm
can inspire anyone. An extreme performer and implementer. There is nothing
Radek cannot overcome.
Working together was not only a great pleasure, but also a great lesson.
I admire him for his business skills and marketing knowledge.
Radek has proven for many years that he is a person who understands consumers, the market and the brand. He efficiently guided Bank Pekao through two rebrands.He is a man with expert knowledge and professional experience. Radek is a person who sees opportunities when others see only problems. His actions have always had a positive impact on the brand.
Radek is one of the better European marketers I have worked with from the headquarters in Taiwan.
The project to launch our brand in European markets was best and most effectively implemented in Poland under Radek's leadership and supervision. Also, the observed sales increases were in line with Radek's assumed trend, which was ahead of other markets. The key is trust in Radosław's competence and knowledge. The case study of the brand's marketing activity in the Polish market became a model that was presented as best practice for the whole company.
Radoslaw Florczak has successfully built a marketing department from scratch,
which provides the company with valuable and quality sales support materials.
Led by Radoslaw, the marketing department has become a key department in
the company's structures. Also due to his personal efforts and managed
department ASBIS Poland ranks in TOP10 of the world markets where ASBIS is
present. Radoslaw Florczak is one of the best leaders ASBIS Poland has had in
its history.
Radek has a wide range of competencies, extensive knowledge and
experience. He always chooses solutions that are cost optimal but also efficient. He has an excellent understanding of the Customer's journey and can support sales with the necessary tools.
Strategy, marketing communications and execution in trade & shopper
marketing activities, in connection with the purchase of products and services,
contract negotiations... as well as a positive personality and the ability to take
control of the situation and the project team are his main assets.
Sometimes all it takes is a shift in perspective. My role isn't to impose change, but to help you see what might be hiding in plain sight. Markets evolve, behaviours shift, and what worked yesterday might not open tomorrow’s doors. Are you open to rethinking how your business is positioned? To challenging the stories you tell — both inside and out?
I’ve worked with companies who thought they had plateaued, only to discover new angles, new energies, and new outcomes. It starts with questions, not answers. Perspective is the most undervalued asset in business today. If you’re ready to explore yours — I’d be glad to talk.
Radosław
Launch what matters. Win where it counts.
PIENNA Consulting is a strategic partner for companies stuck in the mid-size trap, seeking real change — not just another presentation. We bring clarity to decisions, strengthen sales and marketing strategies, and help launch new products effectively. Combining market insight with team psychology and business systems, we go beyond templates to enable lasting change. For us, success means a team that trusts itself again and works with purpose.