We unlock growth
for businesses stuck in the mid-size trap.

Too busy chasing,
to see the signs.

We support product launches
across European markets.

All energy,
no grasp of the rules.

We’ll help implement sales
and marketing strategies.

Poke sharks,
without a clue.

Assistance with market mapping
for new product development.

Dreams reach upward,
but feet lose the way.

Diagnosing and fixing
leadership failures.

Leadership starts,
with your own chopsticks.

Strategic support for market entry
of circular economy solutions.

Inspiration thrives,
on knowledge.

Discretion is the true currency of success.

Trust is at the core of how we work. We don’t publish client names or detailed case studies — not because we lack results, but because real impact happens off the radar. The scope of work, barriers removed, and advantages uncovered are part of our clients’ competitive edge — not insight for their competitors. We operate so that the competition doesn’t see it coming — they just feel the shift.

Where we thrive

Mid-size company trap

The mid-size trap is when a company grows enough to face big challenges, but lacks the scale and resources to compete with the big players.

Product lauches

Launching a product is not just about putting it on the shelf – it’s about finding the right market, message, and moment.

We focus on sales development – for both companies and individual products. We help companies break out of the "mid-size trap," launch products across European markets (with a focus on Central & Eastern Europe and Scandinavia), design and assess marketing and sales strategies, map or generate market demand, and define each product’s unique selling proposition (USP).

Everything we do is grounded in respect for our clients’ businesses – because money loves discretion.

Radosław Florczak

I guide companies through the process of building sales and marketing structures that enable sustainable and scalable growth.
Specializing in cohesive commercial systems and brand launches across competitive European markets.
Strategic and data-driven in approach, focused on identifying and removing the barriers that limit performance and expansion.

Where we thrive — no need to search,
simply pick the area that matters most to you.

Mid-size trap

Product lauching

Strategies

NPD assist.

Lidership renewal

Circular economy

Not sure...

Launch what matters. Win where it counts.

Contacts

+48 501 140 799

PIENNA CONSULTING
Concept Tower
00-844 Warsaw
87 Grzybowska Street
Poland, EU

radek@pienna.com